RegioGraph

RegioGraph is the flagship business mapping software of GfK GeoMarketing, a Germany-based company that provides integrated Geo (marketing) solutions, including software, digital maps, market data and consultancy services.

RegioGraph distinguishes itself from conventional GIS applications in that it is specifically designed to meet the needs of businesses. The program interface and capabilities guide users through common marketing, sales, controlling and planning tasks.

Purpose
RegioGraph gives users the ability to import company and market data and perform a wide range of anaylses. The results are then displayed on digital maps, a collection of which are included with each copy of the product.

GfK GeoMarketing markets its product as a "Geo (marketing) solution" that, when used in conjunction with relevant data and digital maps, helps businesses achieve insight into their operations and a more objective basis of planning. The essence of Geo (marketing) revolves around importing and analyzing data and then visualizing the results on high-quality digital maps. This allows users to spot otherwise unseen relationships between data, leading to better business decisions.

RegioGraph is specially designed to allow users with no prior knowledge of working with such applications to begin immediately carrying out Geo (marketing) tasks. This quality distinguishes RegioGraph from many conventional GIS applications, which require a significant front-end investment of time and training.

Applications
RegioGraph's applications are numerous. Some of the most common business tasks performed with the software include:


 * Locating customers and target groups
 * Creating or optimizing sales territories and catchment areas
 * Analyzing market share and turnover performance
 * Identifying areas of untapped potential
 * Managing external sales teams and region assignments
 * Determining most promising areas in which to expand
 * Evaluating the accessibility of existing and potential locations
 * Producing exportable presentations and reports

Versions
RegioGraph is available in three versions:
 * RegioGraph Analysis - Analyze customers and markets
 * RegioGraph Planning - Plan sales territories
 * RegioGraph Strategy - Determine optimal locations

Accessories
Each copy of RegioGraph includes administrative, postcode and topographic maps for a European country of choice, purchasing power data and an add-on that provides direct access to the software from within Microsoft Word, Excel and PowerPoint. Users can also access a free helpline as well as online video tutorials.

Available for separate purchase from GfK GeoMarketing are digital maps of 240 countries in addition to a wide range of market data.