GfK GeoMarketing

GfK GeoMarketing is a German-based company that provides a wide variety of integrated Geo (marketing) solutions, including GIS software, digital maps, market data and consultancy services.

Company history
Founded in 2006 through the merging of GfK MACON, GfK PRISMA and GfK Regionalforschung, GfK GeoMarketing currently has a total of around 100 employees at its three branches in Hamburg, Nuremberg and Bruchsal. GfK GeoMarketing is a subsidiary of the globally active GfK Group. Ranked among the world’s top five market research institutes, the GfK is represented by approximately 10,000 employees belonging to more than 115 subsidiaries located in 100 countries.

Products and services
Software'' GfK GeoMarketing’s flagship software application is RegioGraph, which is specifically designed to meet the needs of businesses from all branches of trade. Using the software, companies can perform analyses of relevant company and market data with a place-based component and then illustrate the results on digital maps. This practice – known as “Geo (marketing)” – allows businesses to gain better insight into their market activities and plan accordingly. Some of the tasks commonly performed with the software include visualizing customer locations, assessing market share, identifying target groups, planning catchment areas and optimizing sales and service territories.

Digital maps'' GfK GeoMarketing provides vector-based digital maps for more than 240 countries and boasts the world’s largest collection of digital postcode and administrative maps. These maps can be used in conjunction with RegioGraph as well as other GIS solutions, internet and intranet applications, data warehouses and CRM software. All maps provide comprehensive, gapless coverage and are available in a range of data formats.

Market data'' GfK GeoMarketing provides up-to-date consumer, retail and business data for all of Europe and beyond – e.g., purchasing power data for all European countries and North America down to the level of municipalities and postcodes. This data allows companies to locate target groups, determine turnover potential, optimize sales areas and evaluate the most promising regions in which to expand.

Consultancy'' GfK GeoMarketing offers a wide spectrum of consultancy services for location-related business decisions throughout Europe and beyond. Services include expert appraisals of real estate and retail locations, customer and market analyses and professional sales territory planning.