Address Coder



Address Coder is a standalone software from Esri which enables organizations with U.S. address lists to view the locations of their customers on a map or group them by geographic locations, demographic characteristics, or target marketing.

The software allows for geocoding of large address lists in single or batch mode for marketing, direct mail, and notification campaigns. Users can append latitude-longitude coordinates, Federal Information Processing Standard (FIPS) codes, and Esri's demographic and Tapestry Segmentation data to each record.

Overview
With its location, segmentation and targeting abilities, Address Coder can:


 * Verify the locations of existing and prospective customers by assigning geographic codes to the address records
 * Establish prospective audiences and markets by identifying their spending practices, location, and background
 * Segment geographic locations according to customer profitability to increase the response rates of direct mail
 * Streamline messages suited to each consumer segment

Other features of Address Coder include:


 * The ability to use Address Coder with ArcGIS for Desktop
 * Demographic and Tapestry Segmentation data can be summarized in reports
 * Geocoding projects can be done in both batch and single mode, and the project files can be saved for quick access

Data products with about 100 variables are made available by Esri in Address Coder. Some of the variables are population, households, race, growth, tenure, age, education, occupation, income, and home value.

Versions
Two versions of the product are available.

Address Coder
Address Coder uses the fallback locator concept to match address records at four address match ranges, from the street ranges locator to the city/state Locator.

Address Coder Premium
Address Coder Premium uses the 51-million-record Tele Atlas/TomTom Address Points database to begin five-level matches at the “rooftop” level, followed by the four match levels in Address Coder. The addresses are fixed as a specific physical location, not an interpolation from an address range. Tapestry Segmentation data are available as optional add-ons and enable users to segment, manage, and target their address lists based on demographics and lifestyles.

System Requirements
Address coder requires a 2.2 GHz (or higher) processor and PC-Intel with a minimum 1GB RAM. 6 GB (8 GB for Premium) memory is recommended to run off the hard disk with an additional of 10 MB for installation.

The following are supported platforms:


 * Windows 2000 (SP2)
 * XP (Home Edition or Professional)
 * Vista
 * Windows 7