Address Coder
From Wiki.GIS.com
Address Coder is stand-alone software from ESRI that enables organizations with U.S. address lists to view the locations of their customers on a map or group them by geographic location, demographic characteristics, or consumer type for targeted marketing.
Address Coder can geocode U.S. addresses and append latitude-longitude, FIPS codes, and ESRI's demographic and Tapestry Segmentation data to each record. Use this affordable, stand-alone software to geocode your large U.S. address lists in single or batch mode for marketing, direct mail, and notification campaigns.
[edit] With Address Coder, you can
- Assign geographic codes to address records to verify the exact locations of your customers and prospects.
- Identify target audiences and markets by their demographics, spending habits, and geographic locations.
- Raise direct mail response rates by mailing only to your most profitable customers and prospects and avoiding areas with little opportunity.
- Target messages by consumer segment to attract more customers and prospects.
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