ArcGIS Address Coder
From Wiki.GIS.com
| Developer(s) | ESRI |
|---|---|
| Operating system | Windows, Solaris, AIX, Tru64 UNIX |
| Type | GIS |
| License | Proprietary |
| Website | ArcGIS Address Coder resources |
Address Coder is a stand-alone software that enables organizations with U.S., address lists to view the locations of their customers on a map or group them by geographic location, demographic characteristics, or consumer type for targeted marketing.
Address Coder can geocode U.S. addresses and append latitude-longitude, FIPS codes, and ESRI's demographic and Tapestry Segmentation data to each record. Use this affordable, stand-alone software to geocode large U.S. address lists in single or batch mode for marketing, direct mail, and notification campaigns.
[edit] With ArcGIS Address Coder you can:
- Assign geographic codes to address records to verify the exact locations of your customers and prospects.
- Identify target audiences and markets by their demographics, spending habits, and geographic locations.
- Raise direct mail response rates by mailing only to your most profitable customers and prospects and avoiding areas with little opportunity.
- Target messages by consumer segment to attract more customers and prospects.
These are just a few ways that Address Coder can help you locate, segment, and target your address lists.
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