Semiotics
From Wiki.GIS.com
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[edit] General Description
Semiotics is the science and study of signs and symbols, including language and other systems of communication. It is a discipline that is very similar to the philosophy of language, in that they both share a common focus on language. The language of map symbology is an aspect of semiotics that perhaps applies most to Geographic Information Systems. GIS professionals should be aware of the signs and symbols they use and the effect they have on the viewer or consumer.
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