Page layout

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Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention.

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalog layouts, proper page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing.

Since the advent of personal computing, page layout skills have expanded to electronic media as well as print media. The electronic page is better known as a graphical user interface (GUI) when interactive elements are included. Page layout for interactive media overlaps with (and is often called) interface design. This usually includes interactive elements and multimedia in addition to text and still images. Interactivity takes page layout skills from planning attraction and eye flow to the next level of planning user experience in collaboration with software engineers and creative directors.[citation needed]

A page layout may be designed in a rough paper and pencil sketch before producing, or produced during the design process to the final form. Both design and production may be achieved using hand tools or page layout software. Producing the most popular electronic page (the web page) may require knowledge of markup languages along with WYSIWYG editors to compensate for incompatibility between platforms. Special considerations must be made for how the layout of an HTML page will change (reflow) when resized by the end-user. Cascading style sheets are often required to keep the page layout consistent between web browsers.

Grids versus templates

Grids and templates are page layout design patterns used in advertising campaigns and multiple page publications, including websites.

  • A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those guidelines, depending on how much repetition or variety the design style in the series calls for. Grids are meant to be flexible. Using a grid to layout elements on the page may require just as much or more graphic design skill than that which was required to design the grid.
  • In contrast, a template is more rigid. A template involves repeated elements mostly visible to the end-user/audience. Using a template to layout elements usually involves less graphic design skill than that which was required to design the template. Templates are used for minimal modification of background elements and frequent modification (or swapping) of foreground content.

Most desktop publishing software allows for grids in the form of a page filled with automatic dots placed at a specified equal horizontal and vertical distance apart. Automatic margins and booklet spine (gutter) lines may be specified for global use throughout the document. Multiple additional horizontal and vertical lines may be placed at any point on the page. Invisible to the end-user/audience shapes may be placed on the page as guidelines for page layout and print processing as well. Software templates are achieved by duplicating a template data file, or with master page features in a multiple page document. Master pages may include both grid elements and template elements such as header and footer elements, automatic page numbering, and automatic table of contents features.

Front-end versus back-end

With modern media content retrieval and output technology, there is much overlap between visual communications (front-end) and information technology (back-end). Large print publications (thick books, especially instructional in nature) and electronic pages (web pages) require meta data for automatic indexing, automatic reformatting, database publishing, dynamic page display and end-user interactivity. Much of the meta data (meta tags) must be hand coded or specified during the page layout process. This divides the task of page layout between artists and engineers, or tasks the artist/engineer to do both.

More complex projects may require two separate designs: page layout design as the front-end, and function coding as the back-end. In this case, the front-end may be designed using the alternate page layout technology such as image editing software or on paper with hand rendering methods. Most image editing software includes features for converting a page layout for use in a "What You See Is What You Get" (WYSIWYG) editor or features to export graphics for desktop publishing software. WYSIWYG editors and desktop publishing software allow front-end design prior to back end-coding in most cases. Interface design and database publishing may involve more technical knowledge or collaboration with information technology engineering in the front-end.

Map Title

The title of the map is very important in giving the audience the initial information that they need to use the map properly. The more the audience knows about the area the less information is required in the title, and the less the audience knows about the mapped area, the more information is required. Map titles are often made up of three parts, the geographic name, the layer name, and the indicator name. The geographic name is the base area that the map is showing, the layer name is focusing on the overlying map layer, and the indicator name is what information the map is trying to portray. For example in the title: "Provo, UT. Theme Park Locations", "Provo, UT." is the geographic name showing the base location, "Theme Park" is the layer name, and "Locations" is the indicator name explaining that the map is showing the location of theme parks in Provo.


An integral part of page layout is balance. Just as physical objects have weight, so do the elements of a layout. If the elements on either side of a layout are of equal weight, they balance one another. There are two main forms of visual balance: symmetrical and asymmetrical.

  • Symmectrical balance, or formal balance occurs when the page elements are the same, or mirrored, on either side of an axis or point. While these elements may not always be identical objects, they should be similar in terms of number of objects, color, size, and shape. Symmetrical balance can be based on a single horizontal or vertical axis, multiple axis, or radial around a central point.
  • Asymmetrical balance or informal balance occurs when the page elements on either side of an axis or point, while different in size, color, etc, equal out in weight in one way or another. These objects are arranged so that, despite their differences, they equalize the weight of the page; for instance, if you have a large object on one side of a page, and pair it with several smaller items on the other side, the page can still feel balanced.[1]

See also

  • Aesthetics
  • Canons of page construction
  • Composition (visual arts)
  • Comprehensive layout
  • Database publishing
  • Desktop publishing
  • For position only
  • Graphic design
  • Layout engine
  • Paste up
  • Paper page
  • Pagination
  • Psychometric artificial intelligence
  • Slicing (web design)
  • Web design